Today I’ll give you some step-by-step insight on how I come up with potentially profitable stock concepts, using the oncoming No-Deal Brexit as a base to work from.
Shoot what’s in the news!
I keep repeating this valuable piece of advice…if you want to sell more, just shoot what is in the news!
Don’t know what is in the news? Then read the fking news!
Brexit is in the news
I keep focusing on creating Brexit-concepts because it’s the story of the decade, especially since it’s like watching a slow-motion train wreck. Most news concepts come and go with a limited time window but Brexit is just dragging on endlessly. The next big date is October 31st, 2019 when the default position is that the UK will leave without a deal.
Evidence of this popular is simply looking at the handy Google-trends tool:
Creating Brexit concepts
Following my London visit in March, I wrote about capturing Brexit concepts here. These continue to sell here and there…but I’m looking to take things to the next step with really powerful concepts.
No-deal Brexit concepts via Flipboard
This time, i’ll be focusing on something more specific, namely, the negative and foreseeable consequences of a potential “no-deal brexit”. My starting point? Well, I regularly check out a cool app called Flipboard, where you can curate different topics and the algo sends you related articles.
One such article, called “The foods you’ll really need to stockpile for a no-deal Brexit” stood out for me, with the following powerful teaser:
“The UK imports 40 per cent of its food – up from 25 per cent two decades ago. And there’s a real chance of food shortages if a no-deal Brexit happens”
In fact, the cover image is a fantastic stock concept (which can easily be made with different products):
Breaking down the article into bite-sized concepts
Likely disruption to imports following a no-deal Brexit:
- 90 per cent of the salad leaves the British eat in winter come from a single region of Spain
- The UK imports nearly all the yoghurt
- Majority of dairy imports come from Ireland
- 4/5 forkfuls of pasta come from Italy
- 90%+ per cent of beef imports into the UK came from EU member states, and 3/4 from Ireland
Now, onto the practical part. Let’s create some concepts!
1. We need a supermarket background
Theo kindly sent me an ultra-wide angle pic of a supermarket trolley with some shelves. A good template to work from.
Now, that’s when brainstorming and imagination comes in handy. The best would be to take high-quality pics of already empty or almost empty supermarket shelves, such as just before a hurricane makes landfall. Failing that, you may need to post-process empty shelves as you’ll see.
The mindset I was aiming for was a depleted Soviet-Style supermarket:
2. Imagine the shelves empty
I’ve done a very quick job here just to illustrate the concept and to show that it’s a British supermarket, I added a Union Jack. Be Creative here, people! The term “proudly British” has started to appear on many products, which is just silly marketing scheme. I’ve added it here, ironically.
3. Add just a few of the products in the above list
I’ve chosen meat as it’s a staple of the British diet! Again, just for illustrative purposes as the final product would ideally be much higher quality than this! You can also add a visible price tag with some outrageous price like 25 GBP for a kilo of meat.
4. British humour at its best
I love the dry sarcastic British humour, so would suggest to add it to your template. When you think of British food, what do you think of? Well, something that will surely be in ample supply in a post-no-deal-brexit Britain and is identifiable British is…………………………………baked beans!
It’s not so far-fetched to envision UK supermarkets promoting (less expensive) British wine as a result of steep rises in prices of (superior) French, Italian and Spanish wines…
5. Would you like a side of chlorinated chicken?
Brexit is a living nightmare. Apparently, one condition of the UK accepting a trade deal with the US post-brexit is to green-lighting their sub-standard US food standards, including chlorinated chicken. Now, I’ll let you have fun with this concept!
Wishing you a profitable upcoming No-Deal Brexit!
I’m an eccentric guy on a quest to visit all corners of the world and capture stock images & footage. I’m determined not to waste my life away as a corporate drone and have devoted six years to making it as a travel photographer and freelance writer. I hope to inspire others before it’s too late.
I’m proud to have written a book about my adventures which includes tips on making it as a stock travel photographer – Brutally Honest Guide to Microstock Photography