A Person Walks In Front of a Shop…

Sounds like a riddle, right? Well, that’s because it is, in the context of which are the best-selling types of editorial images! Some of my best street editorial sellers have precisely been a person walking in front of a shop. Easy as cake.

Why not just capture the shopfront without anybody?

Adding people will often add a human context when said shop/business is the subject of an editorial piece. A single person, in my experience, works better than a group of people as it’s less distracting. If you can’t capture just one person, the next best number is three.

active-residents-and-tourists-stroll-along-near-posto-9-on-ipanema-GE710T
For editorial shots, although it seems counter-intuitive, but wait until there’s someone photobombing your scene!

Ideally, you’ll want to have a long-exposure to make the person unidentifiable, although for walk-around shots, as well as busy street scenes (especially during the xmas period), it may be challenging to execute.

southport-merseyside-uk-4th-march-2015-boots-mothers-day-promotion-EGYKBJ
Contributor: MediaWorldImages

The intention blur just makes it more dynamic, not that the plan is to submit as a commercial, as the subject remains the shop/business. It cannot be commercial anyways since the shopfront trademarks and logos are clearly visible.

Editorial Bread and Butter

I’ll let you on a little secret.

These types of shots are the backbone of the editorial industry. By focusing on new shops on the High Street (UK), Main Street (US/Canada) and Corso (Italy), you’ll be well on your way to getting more sales.

Otherwise, just stick with the classics like the Apple Store and other popular technology-type shops that feature regularly on all sorts of tech news.

Finally, here are some examples from my portfolio where my goal was to capture one person in front of a shop:


That’s my tip of the day.

Tomorrow I’ll be off to Brazil, where I’ll be sure to blog from the Cidade Maravilhosa, in between relaxing at the beach drinking from a coconut.

Abraço,

Alex

 

 

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