Case Study: Will Dmitry Rukhlenko Profit from his Trip to Madeira?

In keeping with my tradition of case-study travel breakdowns, where I detail all expenses and estimate the potential return on investment after two years, today I’m excited to feature Dmitry Rukhlenko’s recent trip to Madeira, Portugal. Let’s dive into the numbers!

Dmitry’s Madeira Trip Breakdown

Here’s a quick overview of Dmitry’s expenses for his 7-day trip in June 2024:

Type of expensesTotal cost (USD)
Plane ticket from Lisbon250
Accomodation (shared at Porto Moniz and Funchal)400
Food150
Transport (mainly car rental)300
Lost “Opportunity Cost” at $10/hour*500
Total1,600

*Thinking about “Lost Opportunity Costs”

Opportunity cost refers to the income Dmitry could have earned if he’d been working during this time on any other type of work. Here’s how he calculated his time:

“I was shooting for 2-3 hours in the morning and same in the evening. Driving a car to a location and back usually was 60-90 min, and it was in the morning and in the afternoon. Also some time was required for hiking and Ponto do São Lorenço and Pico do Areeiro and Pico Ruivo. So the the total was around 50 hours during the trip.”

Where did Dmitry shoot?

If you’re considering visiting Madeira, you may benefit from the following places where Dmitry shot over that June week.

Centuries-old til trees in fantastic magical idyllic Fanal Laurisilva forest on sunset. Madeira island, Portugal
Centuries-old til trees in fantastic magical idyllic Fanal Laurisilva forest in night with starry sky with Milky way. Madeira island, Portugal
  • Pico de Areeiro – Stunning mountain views at one of the highest points on the island.
Aerial view at Pico do Arieiro of mountains over clouds with blooming Cytisus shrubs on sunset with sunburst. Madeira island, Portugal
Mountains on sunset covered in fog and clouds with blooming Cytisus shrubs. Near Pico de Arieiro , Madeira island, Portugal
  • Pico Ruivo – The highest peak in Madeira, a must for hikers.
Aerial drone panorama view of Pico do Arieiro and mountains over clouds on sunset. Above Pico Ruivo, Madeira island, Portugal
Madeira Island scenic rugged landscape – Ponta do Sao Lorenco cape on sunrise, Miradouro do Abismo viewpoint. Madeira, Portugal
Aerial view of road with red car among yellow Cytisus blooming shrubs near Pico do Arieiro, Portugal (would make for a great book cover, Dmitry)
  • Funchal – The capital city of Madeira, offering a blend of history, culture, and coastal charm.

Stock Content Details from the trip

Now for the real highlight – Dmitry’s content output. Over his 7 days, here’s what he was able to capture:

Type of Content AcceptedQuantity
Microstock images uploaded at multiple agencies400
Microstock drone videos uploaded at SS, AS, P5, iStock330
Total assets 730
(Note: The same content uploaded across multiple agencies is only counted once)

You may see Dmitry’s latest Madeira image uploads on his Shutterstock account here as well as his drone clips also at Shutterstock.

Dmitry’s Earnings forecast for the next 2 years

The stock marketplace is notoriously unpredictable, but Dmitry shared his expectations for his content earnings over the next two years:

Expenses (USD)Forecast to earn in two years (USD)
1,6002,000

In two years, I’ll revisit this post to see how Dmitry’s forecast held up, whether he managed to cover the costs of his trip and even make a small profit. He has told me that one pic in particular has started to sell quite regularly.

Given the high quality of the work he produced, I’m confident he’s well on his way to meeting his goal!

Seixal village on Atlantic ocean coast on Madeira island, Portugal

Until next time (next blog post will be Leonardo Baldini’s exclusive interview).


About Alex

I’m an eccentric guy, currently based in Lisbon, Portugal on a quest to visit all corners of the world and capture stock images & footage. I’ve devoted ten years to making it as a travel photographer / videographer and freelance writer. I hope to inspire others by showing an unique insight into a fascinating business model while shaming scammers.

I’ve gone all in on submitting book cover images to Arcangel Images. Oh and was also flying a DJI Mavic 2s drone regularly (although it crashed into Botafogo Bay on NYE – here is the story), which I’ve upgraded to a Mini 3 Pro and the Air3.

I’m proud to have written a book about my adventures which includes tips on making it as a stock travel photographer – Brutally Honest Guide to Microstock Photography

2 comments

  1. I tend to be more pessimistic about this. Based on my experience, I’ve found that travel photos don’t sell particularly well. It’s possible that drone photos might perform better in the market, but even with that, it’s hard to say for sure.

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