This will a quick post on a little technique I’m using to keyword images of places that I’m not familiar with.
So I’m going through my latest batch of Venice images and since I’m not so familiar with the city I’m using Google Maps and its 3D tool to add accurate captions and keywords. Let me illustrate this with one example:
Thanks Google! Now I can add:
Riva degli Schiavoni (the waterfront promenade)
- Rio del Vin (the canal)
Chiesa San Giorgio dei Greci (the church)
- Castello (the neighbourhood in Venice)
For completeness it would be nice to have the type of boat, but that’s probably going too far as probably not so relevant to what buyers are looking for (if anybody could help me out I would really appreciate it).
Anyway, this is the complete editorial caption that I’ve settled for:
Caption: Venice, Italy – March 28th, 2018: Leisure boat on Venice’s historic waterfront with the Church Tower of San Giorgio dei Greci in the background
Keywords: architecture, attraction, background, blue sky, boat, bright, building, buildings, castello, Chiesa San Giorgio dei Greci, church tower, city, copy, copy space, copyspace, destination, docked, european, exterior, historic, horizontal, italian, italy, lagoon, leisure boat, pedestrian, pedestrians, promenade, reflection, riva, Schiavoni, sunny, tourism, tourist, unesco, venetian, venetian canal, venetian lagoon, veneto, venezia, venice, venice boat, venice italy, vertical, vin, water, waterfront, outdoors, waterscape, cityscape
(I’m fully expecting an editorial rejection by Shutterstock)
Update (as expected):
The more specific & accurate the better
You’d be surprised at how specific some buyer searches are. I check almost everyday on Alamy Analytics what clients searched for on the previous day.
Here’s a small example of how specific searches can be (these were results from April 11) and how some of my images appeared:
- “italy italian woman young portrait NOT elderly NOT boy NOT couple NOT group NOT food NOT meal NOT eat NOT eating [RM]”
- “romanian woman NOT elderly NOT boy NOT couple NOT group [RM]”
- “london underground rush hour”
Being specific, although time consuming, will help your images rise in the ranks for those terms, even if the image itself isn’t that great.
Hope that’s helpful and let me know if you start using Google Maps to help keyword your travel images.
Until next time – Alex