Welcome to the May 2022 detailed monthly report where, as usual, I’ll focus on all my stock earnings for the month. Overall, it’s been a busy May particularly with loads of drone content produced, including the following top-down bird’s eye view:
Before we get started…
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Super busy month with four major highlights here on the blog!
- Drone Photos: Using Google Maps to Scout Locations
- Interview with Chris Putnam, Sports and Travel Photographer
- Interview with Jelena Petrovic, Book-Cover Photographer
- Guest post at Xpiks, “How Much Can You Make in Microstock in Your First Years”
Creating Drone Clips that Sell – Insight from Peter Chigmaroff, Director at OverFlightStock
So I mentioned in April’s report that I begun submitting my drone clips exclusively to OverFlightStock. So far so good, I have 62 up for sale on there for prices much more interesting than you would find at the micros. In fact, on average about 3/4x more.
Getting some feedback on my clips
Another benefit of signing up to OverFlightStock is a direct line with the Director, Peter Chigmaroff, who I interviewed last year. This month, Peter has kindly given me some super specific feedback on my uploaded clips, which he’s given consent to publish. Just imagine getting any kind of bespoke feedback at the micro agencies – never gonna happen.
Hi Peter, I would appreciate it if you offer tips/feedback on the initial batches? So far I’m doing more simple movements. But I can also start doing hyperlapses, etc.
Your tech specs are good. 23.98fps at 4k UHD. Your movements are good. You don’t need a lot of fancy flying in this business. Hyper-lapses are not that popular. Drone operators love them but we rarely see requests for them. Day to night and night to day time-lapses are your best bet if you want to do these.
Would you suggest I upload less location-specific content…more generic in nature? For instance, unidentifiable fishermen, coastline, boats?
Locations can vary a lot. When you are at a seashore, get a shot relatively low to the water but that you feel is safe, flying straight out to sea and another shot flying straight back to shore. These all look different depending on the day and location so getting them each time is worthwhile.
Never spend a lot of time on one feature. Try and make your shots all appear differently. Your shots of the people have a low chance of sale only because they will qualify as recognizable. Harbours are hit and miss. Occasionally we will see requests to include a marina or boats but not often. Industrial harbours are much more popular.
I see in your home landing page screenshots from various US TV serials that are popular. What kind of content sells there? A local city aerial, or something generic like a day to night time lapse, or a top river, a green forest? Or whatever else I could shoot? Do these serials buy urban or rural content?
A lot of the aerial transitions that you see in shows is stock. Good nature locations is as popular as cityscapes. And when you are by a road, get a shot or two car tracking. Just follow a car for a few seconds. Any angle that is comfortable in an urban or rural setting. Keep it smooth and it is okay for the car to enter and leave the frame. Small towns are a good idea to include. Industry. Homes close up if you can get a property release.
Super cool advice from Peter, many thanks, that I trust will be useful in your own drone business.
Further Drone Studying
The studying never stops it seems, together with improving my skills as a drone pilot. So far, according to the DJI App, I’ve racked up close to 7 hours of flight time and haven’t crashed once, although have had some close calls with seagulls.
Drone Compliance in 2022 = Huge Headache
Here in Portugal (which applies to the rest of the EU), I’ve painstakingly gone through all the administration to ensure that I’m as compliant as I could be before taking off to avoid any legal issues. However unlikely, disasters can happen and if my drone hurt someone, damaged property or somehow ended up where it shouldn’t be, I could be in hot water. Just a quick search on YouTube at some of the crashes and it’s a cause for concern for authorities.
A1/A3 Certificates Obtained
Therefore, I’ve gone through the trouble of studying -> passing the theoretical A1/A3 online exam and registering my bird on the Portuguese national agency website Autoridade Nacional da Aviação Civil (ANAC), as well as an operator. However, the compliance doesn’t stop there.
Obtaining flight authorizations = pure joykills
One of the requirements in Portugal to legally fly a drone is to request ahead of time authorisation from the Autoridade Aeronáutica Nacional (AAN) each and every time you wish to fly.
Although AAN have responded quickly (usually within two days), some of the responses have been less than satisfactory. For instance, one request was to fly up to 60 metres and a distance of 400 metres but was conditionally approved at only 30 metres and 150 metre radius:
Another request was outright denied on grounds of “national security”:
Tarkan Akdam’s experience flying legally in Portugal
Another pilot, Tarkan Akdam, blogged about sending out multiple requests for authorisations to fly in Sintra and outskirts of Lisbon and most were denied by AAN, he discusses the experiences of jumping through multiple hoops in this three-part series.
Small rant, Bizarre rules
Obtaining all the clearances is challenging and authorities are taking a super strict approach to drones. I’m not planning to film NATO bases to hand over the information to Russian spies…and there are many such bases in Portugal. In fact, detailed aerials are all publicly available on Google Maps anyway…
We should all make efforts to be compliant but when the authorities enforcing the rules are completely unreasonable it can be challenging and the hobby/profession becomes a pain. Worse of all, we should all expect that rules to become more strict in Europe.
Other drone pilots, what has been your experiences?
I’m curious if other drone pilots within the EU have had similar experiences when requesting authorisations within your respective Member State – please comment below. OK, rant over…
Onto the A2 License for greater freedom
Outside the authorizations, the next step in my drone journey is obtaining my A2 license. If I had purchased a drone that weighed less than 250grams such as the DJI Mini 2 or 3, I could fly up to 50 metres from “uninvolved people” / property (within the A1 category). No regrets though as I’m super happy with my 2s, particularly the resolution of the stills and how it handles windy days.
However, as I have a drone that weighs just over 500 grams (greater risks if it crashes, especially on someone’s head), I must operate within the A3 category which means a ridiculous 150 metres away from people / property! This is far from ideal, especially if I’m looking to monetize my bird for commissioned jobs, such as real estate (yeah, right I can live off stock income).
A2 Assessment soon!
Therefore, I’m embarking to undertake my A2 license which would allow me considerably greater freedom to operate, such as getting up to 5 metres from “uninvolved people” / property, at low speed mode. Or 30 metres at normal speed. Such a huge difference that would make!
This qualification isn’t so straightforward as in early June I’ll have to invest a few hours at a physical location for a sit-on theoretical assessment (for which I have to do quite a bit of studying), followed by live assessment with my drone. Will obviously provide updates as and when.
Hey, that’s my drone pic!
Meanwhile, back to study…and funny that in one YouTube video about the A2 license, “hey, that’s my pic!”
Enough about drones, let’s move swiftly onto my usual detailed earnings for the month:
As always, starting first with stills:
|Agency||Number of Images in port |
(images added May)
|Net Revenue for May (US$)||Avg Return Per Download (US$)|
|Arcangel (RM-exclusive)||1,495 (63)||0||0|
|Adobe Stock||3,641 (3)||48||0.67|
|Creative Market||1,574 (17)||0||0|
|EyeEm||336 (17) – Partner Program only||0.06 lol||0|
|Fine Art America||690 (0)||25||12|
|iStock (Apr 2022)||7,270 (41)||154||0.93|
|Robert Harding (Q1 2022 monthly average) – exclusive||386 (0)||3||0.5|
|Shutterstock Editorial||898 (0)||69||15|
|Agency||Number of clips in port |
|Net Revenue for May (US$)||Avg Return Per Download (US$)|
|Adobe Stock||453 (26)||0||0|
|iStock||229 (14)||0.14 lol||0|
|OverflightStock – exclusive||62 (62)||0||0|
Totals: $646 in May vs $392 in April
Thoughts on the month
Finally things are going in the right direction with May producing a “poor” month instead of the “disastrous” month as most recently. As mentioned many times, anything below $800/month at this stage in the game is pretty much a waste of time when thinking of this as a viable business, so hopefully June will produce an “OK” month finally.
I’m encouraged by improvements in earnings at iStock and Shutterstock. Freepik also earned $9 on just 51 images in the first month, which is pretty good with many of the sales coming from this metaphor for the Microstock industry!
However, I’m disappointed with no footage sales at Adobe Stock Pond5, where combined I have over 2,000 assets.
Now, let’s go through each of the major agencies in more detail.
Alamy: Slight improvement
After more months than I can recall, at least May improved slightly with 10 sales earning me a net $65, with the following highlights making up the bulk of the sales:
Adobe Stock: Continued continued continued continued continued disappointment…
Adobe Stock and Pond5 are just two agencies that I just can’t get any momentum and May was no different to previous months with very disappointing results. The volumes just aren’t there even if the average download prices are quite high (close to $1/image).
Maybe they will repeat the Free Download scheme.
iStockPhoto: Finally a decent month
After God-knows how many very turdy months, iStock finally produced a decent month at $154 with a super healthy average of 90cents/download. Two large sales to report that totally skewed the average on the upside, with the first earning me $49.60.
The second significant sale was captured in Venice and earned me $22.50:
Historically, things were looking quite bleak. Anyway, it’s only one month, I fully expect that June will go back to those depressing numbers (prove me wrong, iStock!):
Shutterstock: Quite Average
Two sales taken at Piazza del Duomo in Milan contributed to more than half of my earnings for the month at Shutterstock. From Winter to Summer!
On the footage side, a nice sale came in literally on the last day of the month earning me $47 of a simple shot of a ferris-wheel against a blue sky.
Finally a decent sale over at Shutterstock Editorial (formally REX Features), for this image which earned me $65 ending up in one of France’s largest news outlets, Le Figaro:
Shutterstock acquire Pond5 – Exciting News!
We had some “Exciting News” this month with Shutterstock acquiring Pond5, one of the world’s largest video-first marketplaces for filmmakers and creatives. Also one of the few places left where contributors could set their own prices.
I’ve crunched some numbers, comparing my footage sales SS vs P5 and it’s clear that P5 is the winner in this battle, even if volumes are lower.
Details are still being ironed out, but it’s clear that this is bad news for contributors and puts further downward pressure on our hard-earned royalties.
Emeric Le Bars goes brutally honest!
Emeric Le Bars, one of the best in the industry for timelapse photography, asked Tom Crary, Pond5 CEO (for how much longer, nobody knows), some tough questions!
My thoughts on the interview
My thoughts on the interview is that from my legal background having worked on acquisitions, although Tom has tried as much as he could to be transparent, there is much he cannot say for legal reasons. Surely, Tom knows the plans that Shutterstock have with the existing assets on Pond5 and it’s not good news for contributors. All we have to do is take a step back and remember when Getty acquired iStockphoto and what that did to those earnings over at iStock. The same thing can also be said when Shutterstock acquired BigStock.
Interesting discussion over at the MicrostockGroupForum.
Mark Rozitis gives his thoughts on the interview
Mark Rozitis – Editorial Stock Footage Contributor, interviewed here back in April, gave his thoughts on the interview that he has kindly consented to share with you:
The more I watch that interview and the body language it says, “You’re gonna get screwed”, Crary was at least honest in saying everything is an open question at this point, it is, he and the rest of the P5 crew are just Shutterstock employees now and probably not privy to the meetings and decision making being done at SS as how they plan to proceed with absorbing P5 but obviously there will be major cost cutting as there always is with a merger or acquisition.
Google for example is notorious for shutting down companies they acquire, usually in six months too so this truly is unknown territory, Crary probably doesn’t know anything at this point.
When I look at the facial expressions and the language Crary is using it reminds me of the other guys in the YouTube videos when they launched the exclusive program, shady and shifty, you can tell when someone is not being truthful, and if you look at Emeric’s reactions you can clearly see he knows he’s not been given straight answers, he knows because like any contributor he’s been screwed as well, we could all have no math education at all but we know what we used to make and now it’s a small fraction of that and NONE of the answers the agencies are providing add up and the delicately avoid talking about the partners and wholesale deals and the revenue from that…….that’s the source of our massive losses…..that’s the one very sensitive thing that don’t want talked about and I think they’re all afraid of class action lawsuits if the truth ever got out.
Crary says business is good, it’s booming, there’s demand for stock, great….so where’s our revenue?, especially over COVID when travel was not possible?, stock should have been booming and it was but not for us because it was all going out the back door while we waited for customers to walk through the front door.
He talks about low priced and free content driving prices down, ok, so how about explaining how free and cheap make money for the agencies themselves?. I have 10TB of editorial clips sitting on storage drives, if free paid the bills then why don’t I make a free site or post if for sale for free on various websites…….because a little kid running a lemonade stand would know that there’s no money in free.
Here you have the agencies saying , we need to drive down your prices, cheap cheap cheap is the way to go because oh look!, see all those free sites, that’s your competition….meanwhile the agencies finance or run the free sites themselves. The real money is in the large volume deals that we don’t see.
This Twitter thread from the Business Insider Tech magazine confirms what I’ve known all along about startups.Mark Rozitis
Thanks for sharing your thoughts, Mark.
iStock goes on the attack
iStock / Getty pulled an interesting strategic move. Sensing that many Pond5 exclusive contributors are nervous about Shutterstock’s takeover, for the first time in a long time royalties are actually going up for iStock exclusive footage contributors and by quite a bit!
Interesting discussion over at the MicrostockGroupForum.
Pond5: No Sales to Report (Sad Bear)
63 Accepted Images in Arcangel in May!
No sales to report in May but as I keep mentioning, this is a long-term game and I’m in not in a huge hurry (although my patience does have limits since I’m putting in a lot of efforts). Rather to keep focusing on uploading quality content. Here they are:
Hey, that’s your pic, Elijah
Also, so cool that when I was doing one of my usual market researches at the books section of a supermarket in Portugal, I spotted one of Elijah’s pics on the cover.
Arcangel loving my drone pics
It’s interesting to note that 25 out of the 63 images accepted this month are pics taken with my drone, mainly of the top-down bird’s eye view kind. I estimate that from the aerial batch something like 80% have been accepted which is much higher than my usual average of 30%. So yea, I’ll keep producing more of those especially since I let the drone do all the work!
Travel Guide by Fabio Nodari
Been chatting recently with Fabio Nodari, a friendly Italian guy who in 2014 made a culturally shocking move to relocate with his wife to Taiwan and then eventually China. He’s also a Travel Microstocker and has an interesting blog worth checking out with tips on where to visit and more crucial for us, how to monetize our assets when traveling. He also writes about how to sell your photos/videos as NFTs.
Hey, that’s my pic !
Spotted the following 8 pics this month in use this month!
The Poll is back!
Here are the results for April’s poll, with Pond5 leading the pack!
I’ll be back next month with the poll, so every two months I’ll get it up – one month Turd of the Month and another Golden Turd which would be the best Agency.
Until next time…
How did you do in May, please comment below. Hope you also witnessed a small recovery and you’re enjoying the start of summer!
I’m an eccentric guy, currently based in Lisbon, Portugal, on a quest to visit all corners of the world and capture stock images & footage. I’ve devoted eight years to making it as a travel photographer / videographer and freelance writer. I hope to inspire others by showing an unique insight into a fascinating business model.
Most recently I’ve gone all in on submitting book cover images to Arcangel Images. Oh and also recently purchased a DJI Mavic 2s drone and taking full advantage.
I’m proud to have written a book about my adventures which includes tips on making it as a stock travel photographer – Brutally Honest Guide to Microstock Photography