Meet Jade (22) from California and Charlotte (25) from the UK. At first glance, they seem like just two young TikTok creators sharing tips on how to sell iPhone photos to stock agencies. Both claim to be raking in serious “passive income” and surprise, surprise they’re also selling digital courses to show you how.

But look a little closer, and you’ll see they have more in common than just a side hustle. This isn’t just about stock photography. It’s a well-oiled content machine built on bold claims, recycled scripts and overpriced eBooks. Let’s get started!